Our Iconic Flywheels Getting a Fresh Design

Today, we’re proud to present the first major design update to our now iconic Flywheels since we launched Exxentric in 2011. We’re changing the size labels, introducing scaled pricing – and you’ll even get a new color coded option to help make it easier to identify the size differences.

For any flywheel training device, the flywheel itself is a key part of the design. To both improve the visual design of the flywheels and to help make the flywheel sizes easier to understand and find, we have been working for some time now on a refreshed design. We’re happy with the results and are excited about sharing this with all of you.

We’ve always positioned the flywheel in the center, and it’s probably the first thing most people notice that sets it apart from any other training equipment in your facility. Hence, we think its design deserves to be more accentuated.

Also, choosing the right flywheels for your exercise can be tricky. As any experienced flywheel training coach knows, it makes no sense to talk about kilograms. The correct unit for the resistance in flywheel training is inertia. The correct scientific unit, which we’ve always used for the inertia, is called kgm2 (or kilograms times square meter). Still, even for the experienced, this unit can be a challenge to remember and get used to.

In addition, even when you have decided what inertia you need, it can still be a challenge to find the right flywheels amongst all your equipment, when they all look similar.

New Label Design

As you can see in the pictures, the main new design element is a distinct ring that will perfectly border the Flywheel Knob. In the ring, the inertia level is marked more visible than in the previous designs.

In addition, we are now also introducing new size designations. Instead of only specifying the inertia level, we now also label each flywheel with the classic XS/S/M/L/XL designations. With these, you will no longer need to instruct anyone to use the “0.050 kgm2” flywheel, you can just refer to it as a “Medium” flywheel.

Our hope is that with this new design, it will be easier for you to explain and introduce beginners to flywheel training.

New Color Coded Option

The standard color of the ring, which should work well in most gym environments, is black. In addition to the black standard color, we are now also adding a more refined color coded variation as an option.

The label colors on the color coded variation will be inspired by barbell weights, with white for XS, green for S, yellow for M, blue for L and red for XL.

Not only making your facility look even better, the color coded variation will benefit users as it will be easier to see and find a flywheel of any particular size even from a distance.

Scaled Pricing

Instead of simply charging the same price for all our flywheels irrespective of size, we are now lowering the price significantly for the smaller flywheels, and increasing the price a bit for the largest flywheel.

As a result, the prices now range from 65€ to 85€ and $75 to $95 for the black base variation. The refined color coded variation will come at an extra charge of 10€ or $10.

Conclusion

To look through the new flywheels in detail, check out the flywheel page on our webshop. You can also browse through our flywheel training systems, which now all can be ordered with the new flywheels (and we’ll soon get new pictures of the systems up with the new flywheels).

We hope you’ll appreciate the new design as much as we do. Let us know what you think!

Happy DOMS!

/Fredrik Correa, M.D., CEO

PS
To learn more, read our article about inertia and this blog post about the flywheel workout zones.

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