Looking forward to a stronger 2021, Exxentric CEO, Fredrik Correa expresses his thoughts on the year we are leaving behind and his optimistic view on a much stronger year to come.
What a year!
Few would have been able to predict the enormous change that would dramatically affect the lives of each one of us. Could we possibly long for a new beginning more? 2020 has been challenging in so many ways: lockdowns, restrictions, social distancing, and, for many, also much less training and exercising.
This year, we witnessed many professional athletes being kept from competitions, sporting events, and playing in the sports they love, thus kindling a sense of loss and resentment. Quarantine and lockdowns lead many of us, as well as athletes, professional trainers, etc. into several physical and psychological repercussions. At the same time, leagues and pro sports have been faced with an interesting season where, although so many events have had to be canceled, the hunger for sports has never been bigger. And the need for strength training for athletes grows bigger than ever to prepare for top performance and avoid injuries.
At Exxentric, we are strong advocates of health and strength. Strength training with flywheel technology is not only to enhance training results and performance, but also for injury prevention, to increase bone density, to reduce the risks of cardiovascular diseases and diabetes, and, in some cases, even lower the risks of many forms of cancer. And in these times, when training from home is a necessity and maintaining good health is a matter of vital importance, we strongly commit to giving every single customer the most optimal strength training experience.
For us, it is never about selling devices; it’s about accompanying you on the flywheel training path and adapting it to your training and your necessities. That is why we call our users #ExxentricFam. Whether you need coaching, customer support, or even a personal trainer, we can help you. Even if you have ideas for product development, we will be available to discuss them, as customer feedback is the basis we rely on to continuously optimize the quality of our products and services. And to start the New Year strong, we are offering global free shipping to all our customers on all device orders until the end of this month.
We look forward to emerging stronger in 2021 – I am sure we will all play our part in that. Being strong, fit, and healthy is not a one-time project, it is a continuous process, and being strong is a key part of that. Strength is the foundation for movement and without strength, all other activities are difficult to complete.
2020 has been a year of challenges that drove substantial change and development at the end of which we will all be very different and stronger.
Happy Holidays and Happy DOMS!